Content Marketing

Everyone lives online these days.

graphic of everyone spending time online, which is why content marketing can be effective for businesses

How can your business stay ahead in such a landscape without breaking the bank?​

Effective content marketing is the solution.

What exactly is content marketing?

Content marketing isn’t really about promoting your products and services. It’s about building interest in it.

graphic of content marketing generating interest in a product or service

In a nutshell, it’s about producing valuable content to attract and retain your target audience.

Such content can include blog articles, social media posts, and infographics. The target audience, in this case, would be your current and prospective customers.

You can think of content marketing as a type of soft sell technique. Today, this can yield better results than hard sell techniques—which can annoy potential customers and drive them to your competitors.

 

What kind of content do you need?

SEO Articles

Increase your brand's Google search presence through helpful content.

Infographics

Transform content into colourful graphics and texts to make it shareable and more digestible.

Electronic Direct Mail (EDM)

Cut through the clutter with impactful EDMs for your customers.

How can content marketing grow your business?

Here’s how content marketing can benefit your business when executed well.

icon about generating awareness

Greater brand awareness

For you to get more sales, people need to know you exist in the first place. Putting out relevant and helpful content exposes your brand to more people.

icon of content marketing giving higher authority and credibility

Higher authority and credibility

Consistently putting out valuable content establishes your brand as a credible expert in its industry. Because of this, you appear more trustworthy to current and potential customers.

icon of content marketing bringing in more sales

More sales

It’s what every business wants. Content marketing that's done right attracts more traffic to your site, meaning more leads and more sales conversions.

icon about offering value with no strings attached

Provide value for free

Your brand becomes much more approachable when you help people through beneficial content without expecting anything in return. This positions you favourably when they decide who to go to.

icon about creating more customer loyalty

Improved customer loyalty

Once you have followers on board, you want them to stick around. By engaging them consistently with relevant content, you can retain the trust they have in you.

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Affordable with steady returns

It's much more affordable than traditional options like TV ads. What’s more, content such as a valuable article stays relevant—bringing in sustainable traffic over the long term.

How we can help with your content marketing

We’re a content marketing agency in Singapore, here to help brands like you gain an edge in today’s content-saturated world.

Here are the content types we can create for you. These can be tailored to your unique brand and audience.

Blog Article
Infographic
Case Study
Reviews
eBook
Newsletter
PDF Guides
Landing Page

Some of our achievements include doubling the blog traffic for Southeast Asia’s largest property portal, and we’re excited to help more brands out there like you.

Whether you want things fully or partially-managed, we’ll come up with the right package just for you.

What we've achieved for our clients

We’ve helped businesses get top rankings on Google through effective SEO articles,  growing their traffic and leads.

graphic of business owner moving to the next level through content marketing
CONTACT US

Take your business to the next level with powerful content marketing.

Frequently asked questions

We offer 2 packages: 

  • Package 1: 4 articles a month
  • Package 2: 8 articles a month 

Let us know which you prefer and we can send over the price details.

We wish we could, but as a matter of fact, Google dictates this.

However, all our content is created with the goal of it appearing on the first page of Google’s search results.

Yes, we can help with this. Let us know the details and requirements and we’ll design a custom package for your editorial schedule.

Yes, we have done website and landing page copywriting for many clients. Contact us to let us know how we can help.

Yes,  our sister brands TheVisualTeam and JIN Design produce graphics like banners, GDN, and EDM illustrations. They can also cater to other web design needs.

We’re currently focused on English content. However, if you need Mandarin content, we’ll see what arrangements can be made. 

Yes, we can accommodate this requirement if this is your planned approach.

Of course, not every topic will revolve around your product or service, and we may branch into other topics associated with your industry. 

In the content marketing industry, there’s a concept called “Pillar Content”. People  are generally more interested to download a guide or an eBook on “Top 10 Things to Note About…” or “5 Things You Must Know When It Comes To…”.

Such pillar content can earn you organic traffic and leads. You can also send them as EDMs to your followers.

This is pretty common nowadays and is something you can consider if you’re already thinking of investing in content.