Effective content marketing is the solution.
In a nutshell, it’s about producing valuable content to attract and retain your target audience.
Such content can include blog articles, social media posts, and infographics. The target audience, in this case, would be your current and prospective customers.
You can think of content marketing as a type of soft sell technique. Today, this can yield better results than hard sell techniques — which can annoy potential customers and drive them to your competitors.
Here’s how content marketing can benefit your business when executed well.
For you to get more sales, people need to know you exist in the first place. Putting out relevant and helpful content exposes your brand to more people.
Consistently putting out valuable content establishes your brand as a credible expert in the industry. Because of this, you appear more trustworthy to current and potential customers.
It’s what every business wants. Content marketing that's done right attracts more traffic to your site, meaning more leads and sales conversions.
Your brand becomes much more approachable when you help people with beneficial content, without expecting anything in return. This positions you favourably when they decide who to go to.
Once you have followers on board, you want them to stick around. By engaging them consistently with relevant content, you can retain the trust they have in you.
It's much more affordable than traditional options like TV ads. What’s more, content such as valuable articles stay relevant for a long time — bringing in sustainable traffic over the long term.
We’re a content marketing agency in Singapore, here to help brands like you gain an edge in today’s content-saturated world.
Here are the types of content we can create for you. These will be tailored to your unique brand and audience.
Some of our achievements include doubling the blog traffic for Southeast Asia’s largest property portal. And we’re excited to help more brands out there like you.
Whether you want things fully or partially-managed, we’ll come up with the right package just for you.
As a content marketing agency, we’ve helped businesses get top rankings on Google through effective SEO articles, growing their traffic and leads.
We offer 2 packages:
Let us know which you prefer and we can send over the price details.
We wish we could, but as a matter of fact, Google dictates this.
Rest assured, though. All our content is created with the goal of it appearing on the first page of Google’s search results.
Yes, we can help with this. Let us know the details and requirements and we’ll design a custom package for your editorial schedule.
Yes, we have done website and landing page copywriting for many clients. Contact us to let us know how we can help.
We’re currently focused on English content. However, if you need Mandarin content, we’ll see what arrangements can be made.
Yes, we can accommodate this requirement if this is your planned approach.
Of course, not every topic will revolve around your product or service, and we may branch out into other topics associated with your industry.
In the content marketing industry, there’s a concept called “pillar content”. People are generally more interested to download a guide or an eBook on “Top 10 Things to Note About…” or “5 Things You Must Know When It Comes To…”.
Such pillar content can earn you organic traffic and leads. You can also send them as EDMs to your followers.
This is pretty common nowadays and is something you can consider if you’re already thinking of investing in content marketing.