Tone of Voice
Reach out to consumers in a persuasive way that builds trust and gets results
Establish your unique tone of voice and let us help you stand out from your competitors
What exactly is
a Tone of Voice?
Tone of voice is how your brand conveys its personality to your consumers, both written and spoken. It doesn’t just refer to the choice of words, but also the emotion, rhythm and pace of the content.
For example, “I never said he owed me money” – put an emphasis on any word in that sentence and you change the entire meaning significantly.
Why is it important
to my business
A tone of voice can help to guide consistency through all marketing communications, whether print collaterals or social media and email marketing.
This creates stronger trust and familiarity between your brand and its consumers, offering a more human and relatable experience.
Benefit customer engagement
Creating a great tone helps you interact with your consumers and invites them to connect with you
Outvoice your competitors
Tone of voice sets you apart from your competitors, and if done well, can increase your brand awareness
A simple call-to-action can be articulated in different ways. We can use tone of voice to inspire an emotion or feeling, form lasting impressions, and influence your consumers to take action