Tone of Voice

Reach out to consumers in a persuasive way that builds trust and gets results

Establish your unique tone of voice and let us help you stand out from your competitors

What exactly is
a Tone of Voice?

Tone of voice is how your brand conveys its personality to your consumers, both written and spoken. It doesn’t just refer to the choice of words, but also the emotion, rhythm and pace of the content.

For example, “I never said he owed me money” – put an emphasis on any word in that sentence and you change the entire meaning significantly.

Why is it important
to my business

A tone of voice can help to guide consistency through all marketing communications, whether print collaterals or social media and email marketing.

This creates stronger trust and familiarity between your brand and its consumers, offering a more human and relatable experience.

Benefit customer engagement

Creating a great tone helps you interact with your consumers and invites them to connect with you

Outvoice your competitors

Tone of voice sets you apart from your competitors, and if done well, can increase your brand awareness

Drive action

A simple call-to-action can be articulated in different ways. We can use tone of voice to inspire an emotion or feeling, form lasting impressions, and influence your consumers to take action

Let us help you develop your tone of voice and strengthen your identity

If you’re looking to build a presence and establish your brand’s tone of voice, we are here to help.

Contact Us