SEO stands for search engine optimisation— the process of making a website more visible on search engines like Google.
When people key in certain keywords on the search bar, your brand’s website should ideally be on the first page of the results page. In other words, to rank high on search engines.
One way of doing so is to create and publish SEO articles. These articles are written based on the keywords that you want to rank on search engines. They should be useful and relevant content that your audience would want to click on and read.
Essentially, SEO articles can help you increase your brand awareness, organic traffic to your website, and conversions.
Here’s how they can benefit your business when written and optimised well.
High-quality content is one important factor used by Google to rank your website. When done right, SEO articles can help you rank for keywords relevant to your business.
Creating content can help you drive organic traffic to your website. In fact, updating old blog posts can increase organic traffic by as much as 106%.
70% of marketers see that SEO is more effective than PPC. With a wider customer reach, you can get more visitors and customers on your website.
Leverage on what people have been searching for by answering any queries that your target audience may have.
The first 5 organic search results account for 67.60% of all the clicks. People are more likely to see you as a credible brand when you rank high on search engines.
SEO is very effective at attracting customers looking for information about products and services. When done right, it has a conversion rate of 14.6%.
We’ll find the keywords your website is ranking for, and the ones that you should rank for.
This includes deciding on the length of the article, if infographics are needed, etc.
Based on the keywords to rank, we’ll draft the articles according to SEO best practices.
We can help you manage and publish the content, so that you can focus on doing other things.
It doesn’t end after we click “publish”. We’ll track the performance of the articles and make any changes needed.
We’ve helped our clients get top rankings on the search results page, helping them gain more organic traffic and leads for their businesses.