Website copywriting entails writing about your brand, from your story to your services. The ultimate goal is to prompt your visitors to take action, be it to buy something or contact you.
Good website copywriting can do more than just help your site look professional. It can foster trust, bring more clarity about your brand, and even drive more traffic to your site.
It also helps with branding and maintaining a personality that your customers can resonate with.
Here’s how it can benefit your business when written well and consistently.
With over 3.5 billion Google searches made every day, people are more likely to find you through your website than any other channels.
97% of people learn more about a local company through the internet. Leverage on well-written web copy to stand out from the crowd.
Potential customers scroll through your website to learn about what you do. A compelling copy and brand voice allows them to get to know your brand better.
Maintain a personality that your customers can resonate with through website copywriting. They’re more likely to trust your brand when they’re familiar with it.
When paired with SEO keywords, a good website copy can help to draw more traffic to your site, and potentially more sales.
A web copy is only effective when it speaks to your audience. Connect with your audience better with a web copy that’s relatable.