Good copywriting can completely alter how a customer perceives your website
Good website copywriting can do more than just help your site look professional. It can foster trust, improve the clarity of your products, and even bring in more traffic for itself.
Copywriting contributes greatly to branding, and creates a personality that your readers can resonate with.
Website copywriting makes use of a specific tone of voice to develop your site. Imagine a British man talking to you with the slang of a Singaporean girl. By using a consistent tone of voice, you can minimise confusion for your readers.
When paired with the usage of SEO keywords, copywriting can also draw in more traffic for your site.
Create a tone of voice that represents what you want your company to be
The content you’ve put so much effort into will be visible to more people
Your readers will always understand what you want to tell them
If you’re looking to maximise the potential of your website, we have some ideas that may help.