Electronic Direct Mail (also known as EDM; not to be confused with electronic dance music) revolves around sending marketing emails to your existing and potential customers.
They can come in the form of e-newsletters and promotional offers that keep your customers updated about your brand.
But EDM is not just an email marketing tool. It can also be used as a notification channel — for instance, to update your customers that you’ve received their orders or queries.
Simply put, it’s a form of communication that helps you to build stronger relationships with your customers, generate leads, and increase sales.
Here’s how they can benefit your business when written and designed well:
Cut through the clutter with visually-appealing EDMs. They’re more likely to pay attention to your brand when they can read your EDMs easily.
60% of customers sign up for marketing emails. Keep them informed on your latest products, services, and promotions.
99% of consumers check their email everyday. Leverage this by sending engaging content to your customers regularly to bring them to your site.
For every $1 spent, you can get $44 in return through email marketing. When done right, EDMs can keep your customers engaged and increase conversions at a much lower cost.
EDMs are so effective that 85% of businesses use it to generate leads. By engaging your leads with EDMs, you can bring them closer to sales conversions.
Measure what's working and what's not in your EDMs. Based on the analytics, you can tweak your marketing strategy for better customer engagement.