Infographic is a very powerful visual tool to communicate your information clearly and effectively to your audience.
The goal of an infographic is not only to inform, but to make the reading experience fun and engaging for your audience.
A good infographic can grab the attention of your audience, focus them on the overview of a content, and explain a topic in a compelling and clear way. It’s far more effective than a long-form copy in conveying processes, research findings, and contrasting ideas.
With the amount of information generated daily, it’s getting increasingly difficult to grab the attention of your target audience.
Infographics are an innovative way of displaying content that can be easily understood and consumed by the audience.
Here’s how they can help when written and designed well.
Infographics are far more likely to grab someone's attention than a sea of text.
Infographics are shared 3x more than any other type of content today.
They help to explain lengthy data effectively by converting them into visually appealing and easily digestible bits.
They position your brand as an expert and highlight your knowledge in the industry, leading to better visibility and recall value for your brand.
People remember 80% of what they see and only 20% of what they read. Infographics increase audience engagement as readers pay more attention to information-carrying images.
Infographics, when used together with other web elements, facilitate higher ranking on search engines as compared to a regular stock image.