As we reach the digital era, more companies are moving their businesses online. Along with this phenomenon came the increase in demand for content marketing, with more businesses in Singapore hiring an agency to run campaigns. But what exactly is content marketing?
Content marketing is a marketing approach that creates and distributes relevant and valuable content to attract and engage a target audience. It can help you generate and convert leads, increase brand awareness, and build trust with your prospective customers.
It’s a long-term strategy, and one that’s less about pushing company products to viewers, and more about drawing prospective customers in.
While some companies choose to carry out their own content marketing campaigns, others might decide to hire a content marketing agency in Singapore instead.
Content marketing might sound like an easy job, but it actually covers a very wide scope. Video, infographics, blogs, and newsletters all fall under content marketing.
With so many things to consider and so many digital channels to control, it’s much easier if you hire a content marketing agency in Singapore to do everything for you.
But convenience is just one of the few benefits of hiring a content marketing agency. Let’s dive into the 5 reasons why you should hire a content marketing agency in Singapore instead of doing it in-house.
#1. You’ll gain new perspectives
When you hire a content marketing agency in Singapore, not only will you save time, but also gain new perspectives.
In-house marketing teams (i.e. your company) tend to be more specialised in their fields. After all, they only do marketing campaigns for your niche industry. So their experience might be limited.
In comparison, content marketing agencies in Singapore have experience overseeing and planning marketing campaigns for tons of different companies from different sectors and industries. Selling a brand to its target audience is what they excel in.
Not only do they have more experience and practice, but they can also provide new insights to your campaigns. You can tap on new ideas that content marketing agencies can bring from their work across various industries.
With their experience, they’ll also be able to grasp your target audience well and understand their needs. They’ll know what works and what doesn’t, the upcoming marketing techniques to use in your industry, the best practices, and how to best meet your target audience’s needs.
#2. You’ll have more time and resources for your business
Building a new in-house team to run content marketing campaigns can be overwhelming and time-consuming. Not only do you have to go through the entire hiring process for new hands, you’ll also have to train your team, decide on your direction and procedures, and start strategising your campaign from scratch.
Plus, it might take some time to get it off the ground, especially if your team is unfamiliar with content marketing. Even if it’s to be done on a trial-and-error basis, you’ll still want to get every detail right.
The internet can be a very unforgiving place, and bad content marketing can be detrimental to your reputation and business. For example, a poorly written article with inaccurate information (or even fake news) will ruin your customers’ trust in your company, turning them off.
In fact, bad content marketing is worse than having no content marketing. It’s essential to think through your content marketing carefully, paying attention to the smallest details.
On the other hand, when you outsource your content marketing to agencies in Singapore, you won’t have to worry about all of these long and tedious worries and processes.
When you hire agencies for your campaigns, you’ll have more manpower for other aspects of your business. This frees up more time and resources to focus on running and growing your business.
#3. You’ll be working with experts
Given the importance of getting your content right from the get-go to prevent it from backfiring, it’s always reassuring to know that you’ll be working with experts.
Content marketing agencies in Singapore know what to look out for, the do’s and don’ts, and how to appeal to your audience. They ensure that any mistakes will be avoided.
By hiring a content marketing agency, you can leverage the expertise of people who are more experienced in running campaigns, increasing the success rate of your campaign.
#4. You can save costs
Content marketing isn’t cheap. But outsourcing it to a content marketing agency in Singapore is still cheaper than doing it in-house.
For starters, doing it in-house means that you’ll have to first hire and train new hires to build a new content marketing team. Starting a new team from scratch can be more expensive.
If they are new to the industry, they might also spend more time figuring out a content marketing plan.
In addition, you’ll have to pay your full-time employees and give them additional welfare benefits, which may cost more in the long run.
If you’re only doing a one-off campaign, such as making a company video, it’s cheaper to hire an agency than taking it in-house.
Even if you’re planning to carry out content marketing for the long term, you get access to a full team of experts at a lower cost when you hire an agency in Singapore.
#5. You don’t need to worry about buying the right tools
To execute a content marketing campaign well, you’ll need to have a wide array of tools for every stage.
To produce a video, not only do you need the right camera equipment such as the camera, mic, and camera stabiliser, you’ll also need video-editing software such as Adobe Premiere Pro CC, Final Cut Pro X, and Lightworks.
Or how about subscriptions to writing and editing tools, such as Grammarly?
Add them all up, and everything probably won’t come cheap. We’ve compiled a list of the prices of just some of the software you’ll probably need for your content marketing.
|Purpose||Software||Price in SGD/month|
|Photography||Adobe Lightroom CC||$13.14|
|Shutterstock (for 50 images)||$174 (USD 125)|
|Videography||Final Cut Pro X||$448.98 (one-time fee)|
|Adobe Premiere Pro CC||$27.62|
|Lightworks||$35 (USD 24.99)|
|Adobe After Effects||$27.62|
|Adobe apps||Adobe Creative Cloud||$50.50|
|Writing||Grammarly||$17.40/user (USD 12.50)|
|Social Media Analytics||Sprout Social||$207/user (USD 149)|
|Awario||$124 (USD 89)|
|BuzzSumo||$249 (USD 179)|
But if you engage a content marketing agency, they’ll have these tools ready at their disposal. You won’t need to fork out more money to pay for them. Say goodbye to worries about not having the right tools to execute and measure your campaign!
Hiring a content marketing agency in Singapore
These are just some of the benefits of hiring a content marketing agency in Singapore, over having an in-house team.
Different content marketing agencies specialise in different content types — some offer animation and podcasts, while others stick to written content and specialise in blogs.
It’s also helpful to know what you want to achieve out of your content marketing campaign, so that the agency can advise you on the best content type to use. Choose the company based on your goals, their content strategy, and your budget.