Heard of content marketing? It’s a growing industry among businesses amidst all the other marketing strategies out there. But what exactly is it? Content marketing is a marketing approach focusing on creating content that’s relevant and valuable for your target audience. In recent years, more and more businesses have started engaging content marketing services, with 62% of content marketing agencies reporting a rise in demand for them.
So… What’s so great about content marketing?
Content marketing can attract and engage prospective customers, and through this process, increase brand awareness. By producing consistent content that’s of interest to your audience, you’ll be able to slowly build consumer trust, making it easier for your business to sell your products and services.
In general, there are a few types of content marketing that you can engage in. But did you know that you can outsource them as well?
Outsourcing your content marketing saves you time and money, and can almost always guarantee a higher quality of the content produced.
Let’s take a look at the different types of content marketing services that you can engage an agency for.
#1. Content marketing strategy
Coming up with a content marketing strategy is very important, and should definitely not be a step to skip. Don’t rush straight into content creation! As with all battles, you need a plan to ensure a higher success rate, or you might make mistakes that will put all your efforts in vain. Take for example marketing campaigns — it’s basically a battle for attention! You want to plan for success.
The main aim of creating a content marketing strategy is to understand what you need to do to achieve your goals.
Decide on your goals
Firstly, figure out what you’d like to achieve through your content marketing campaign.
Do you want to focus on increasing brand awareness? Or are you aiming to become a voice of authority in your niche industry? These will influence the kind of content to be produced.
Identify your target audience
Come up with audience personas and profiles so that you have an understanding of them. What are their needs? What’s in it for them to buy your products and services? What type of content and topics will appeal to them?
Once you have the answers to all these questions, you’ll be able to tailor your content to your audience better.
Decide on the type of content to be produced
Choose the type of content to be produced for your campaign. If you’re looking into blogs to promote your business, you might want to hire a content marketing agency that specialises in it.
The agency will then craft a strategy based on your goals, target audience, and type of content to be produced.
If you have existing content, you might want to present them to your agency too, so that they can be incorporated into the plan. Some of them might in fact be repurposed or reformatted.
Figure out your content calendar
Another part of coming up with a content marketing strategy is planning the content calendar. And this can also be outsourced to your agency.
Having a content calendar is very useful as it’ll help you visualise what, when, and how frequently your content will be produced and published.
With a content marketing strategy, you can have a better idea of how the overall campaign is going to be like. If you need help in coming up with it, you can consider hiring a content marketing agency for it.
#2. Content creation
Often, people only think of content creation when it comes to content marketing. As it forms the bulk of the work done for campaigns, it’s the type of content marketing service that businesses usually engage agencies for.
The kind of content produced will depend on your business and target audience. This includes social media posts, blogs, infographics, videos, and case studies.
What’s more important in content marketing is how these types of content are being used to draw and attract your customers.
While a lot of content can be churned out quickly in a short time frame, that’s not all there is to content marketing. The content produced needs to be distributed to reach its intended audience first to take effect.
#3. Content promotion
For your content to even reach the right audience, it has to be published and disseminated through the right channels. And you can have this done by a content marketing agency.
This might sound like an obvious statement, but the truth is that sometimes, businesses don’t understand which channels to use, or how to reach their desired audience. And that’s also why it’s so important to establish your content marketing strategy first, before anything even begins.
Different channels work for different demographics based on age and geography. Other factors such as interests and gender also affect your choice of digital channels.
|Social media platform||Main demographic|
|25 to 49 years old|
|YouTube||Across all age groups under 65 years old|
|Above 18 years old|
|Under 24 years old|
|Under 30 years old|
|Snapchat||Under 24 years old|
Based on the content marketing strategy, the agency will use the right channels to push and promote your content out to the right audience.
Even if your campaign doesn’t focus on social media, you can still utilise it to promote your content to a wider audience. For example, after publishing an article on your blog, you may share it on your social media. This can help build brand awareness and trust.
#4. Content reporting
If you think that’s the end of the content marketing process, think again.
How else can you gauge the success of your content marketing if you don’t track it?
This is when content reporting comes in. It involves tracking how your content has been doing on various platforms.
Content reporting is also one of the content marketing services that you can get your agency to do, given that it can be time-consuming and requires specific tools that you might not have.
Based on metrics such as traffic, engagements, and click-through rates of your content, you can get more insights on how successful your campaign is.
Not only do all these statistics tell you how well the content fared, but they also help you narrow down the kind of content that works best for your company.
By studying the insights, you’ll also be able to learn the best practices and figure out the do’s and don’ts for your future campaigns. You can then replicate the same success or even do better in the future.
#5. Content optimisation
You’ll want your content to be optimised and visible so that it can reach the widest audience possible. This includes making your content more relevant for your readers, as well as incorporating SEO keywords and best practices for your website.
Part of optimising your content can include repurposing old content and updating them with new information. And it works, because Google prefers fresh content. Updated pieces do better on search engines.
Of course, this has the additional benefit of providing helpful updates that your target audience will appreciate. No one likes seeing dated examples from 2012 that are no longer relevant.
If this sounds like a lot of work, don’t worry. You can get an agency to do all of them for you. Content optimisation is another one of the many content marketing services offered by agencies.
For instance, if you want to optimise your website, you may compile the old web pages and get an agency to update them. This includes updating more recent information and examples, and replacing the internal links to revitalise your website.
Outsourcing your content marketing to agencies
All these types of content marketing services might sound very daunting, confusing, and time-consuming, especially if you’re new to them.
But we have good news for you! You can hire an agency in Singapore for any of these content marketing services.
That’s right — you can leave these to the experts to do (at quite an affordable price) without any worries. Reap the benefits of content marketing, without the pain of having to figure out everything by yourself!