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OUR WORK

App Copywriting: Our Role in Shaping Singapore Grocery Shopping

Tone of Voice

App Copywriting

Overview

Price Kaki is the first mobile application in Singapore that allows consumers to compare and contribute in-store prices of groceries, household items, and hawker food through a single platform.

To make the app more user-friendly for Singapore residents, we’ve sprinkled a little bit of Singlish to create an approachable tone of voice for the app.

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Other Work We Have Done