Tone of Voice
App Copywriting
Overview
Price Kaki is the first mobile application in Singapore that allows consumers to compare and contribute in-store prices of groceries, household items, and hawker food through a single platform.
To make the app more user-friendly for Singapore residents, we’ve sprinkled a little bit of Singlish to create an approachable tone of voice for the app.
![Price Kaki_Intro](https://oats.com.sg/wp-content/uploads/2020/05/Price-Kaki_Intro.png)
![Price Kaki_Onboarding](https://oats.com.sg/wp-content/uploads/2020/05/Price-Kaki_Onboarding.png)
![Price Kaki_Search](https://oats.com.sg/wp-content/uploads/2020/05/Price-Kaki_Search.png)
![Price Kaki_Submission](https://oats.com.sg/wp-content/uploads/2020/05/Price-Kaki_Submission.png)
![Price Kaki_Feature](https://oats.com.sg/wp-content/uploads/2020/05/Price-Kaki_Feature.png)